Jan 14, 2026
Behind the Design - our New ELITE #532
Every good swimming wetsuit begins with a clear purpose. At its core, a wetsuit must deliver three essential qualities that define the swimming experience: buoyancy, flexibility, and comfort.
A Blu Perspective
Hard-earned advice, real stories, tested ideas, and honest opinions from time spent swimming beyond the shore.
Jan 13, 2026
Tides, Elephants, and Salty Jelly Babies: 16km Down the Kariega
The plan was simple in concept but ambitious in execution: a 16-kilometre swim down one of South Africa’s most pristine rivers, starting at its highest navigable point and finishing at the mouth. Everything I needed would be dragged behind me,...
Nov 17, 2025
Stay Afloat - 4 key factors to consider when purchasing a wetsuit.
Since the first swimming wetsuits appeared in the mid-1980s, swimmers and triathletes have been met with an ever-growing list of choices—different features, neoprene thicknesses, materials, and price points. With so much on offer, choosing the right wetsuit can feel overwhelming....
Nov 14, 2025
Find your Flow
Imagine yourself cruising through open water, everything feeling smooth and easy, each stroke just rolling into the next. Your doubts fade, distractions drop away, and you stop worrying about how you look or how you’re doing. Your focus settles on...